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Add sales punch to describe your merchandise or sales offer – use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy. Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain…Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. […]

Advertising isn’t hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here […]

Coding advertising is not the big secret or the involved process many would have you believe. A great many firms sell reports on how to code your advertising for $3 or more, when it’s nothing you can’t learn with a little study of a few mail order publications. Coding advertisements is simply a means of […]

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad. This, however, only works for items costing no more than approximately $5. The best use for classified ads is to utilize them in obtaining inquiries. This is called the two step approach. The first step is to […]

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising, and to build sales, this advertising must be seen or heard by potential buyers and cause them to react to the advertising in some way. […]

When selling through advertising, you’re faced with two options, both of which you will probably use frequently. Those options are display and classified advertising. We won’t deal here with radio and television copy writing because it is not something many of you will be using until you have developed a great deal of mail order […]