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Add sales punch to describe your merchandise or sales offer – use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy. Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain…Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. […]

There are many schools of thought on how to write a successful direct-response ad, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct. There is one technique, though, that is coming to the forefront as one of the most successful to employ. […]

Advertising isn’t hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here […]

Advertising smartly means you must keep track of which publications draw the most responses, as well as which ad copy is best. This can be done by KEYING your ads. A key is the identification code you use in your ad. It shows you which publication, date, and ad copy brought in the response. Keying […]

Coding advertising is not the big secret or the involved process many would have you believe. A great many firms sell reports on how to code your advertising for $3 or more, when it’s nothing you can’t learn with a little study of a few mail order publications. Coding advertisements is simply a means of […]

Classified ads, when used effectively, can be one of the quickest and inexpensive ways to increase sales and customers. A single well-written classified ad can generate hundreds of thousands in sales, yet can cost you pennies to run. Unfortunately, most people don’t appreciate the pulling power of classified ads. They think classifieds ads are for […]

Everybody wants to make more money… In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is mail order or within the professional circles of the business, direct mail selling… The only thing is, hardly […]

When knowledge is based on truth, it is powerful! When it is critical knowledge,” its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my […]