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Add sales punch to describe your merchandise or sales offer – use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy. Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain…Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. […]

Regardless of how you slice it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent and even predicated upon good advertising. First of all, you’ve got to have a dynamic and spectacular ad that attracts the eye, and grabs the interest of the […]

There are many schools of thought on how to write a successful direct-response ad, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct. There is one technique, though, that is coming to the forefront as one of the most successful to employ. […]

Do be creative and write down the things you think about. Don’t worry about the word count until you have edited your creativity. Do key your advertisements. Don’t confuse your postmaster. Check before messing with your address! Do look at other’s ads and research to see if they were in past issues. Don’t steal their […]

Advertising isn’t hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here […]

Advertising smartly means you must keep track of which publications draw the most responses, as well as which ad copy is best. This can be done by KEYING your ads. A key is the identification code you use in your ad. It shows you which publication, date, and ad copy brought in the response. Keying […]

Coding advertising is not the big secret or the involved process many would have you believe. A great many firms sell reports on how to code your advertising for $3 or more, when it’s nothing you can’t learn with a little study of a few mail order publications. Coding advertisements is simply a means of […]

Classified ads, when used effectively, can be one of the quickest and inexpensive ways to increase sales and customers. A single well-written classified ad can generate hundreds of thousands in sales, yet can cost you pennies to run. Unfortunately, most people don’t appreciate the pulling power of classified ads. They think classifieds ads are for […]